There’s nothing new about getting your future clients or customers to notice that you or your company exist. If you sold fruit from a cart a hundred or so-odd years ago, you’d be rolling it down that street, shouting something like “Fruit! Fresh! Fruit!”.
The benefit of fruit to that particular customer was that it was, well, fruit: tasty, juicy, sweet. Until the moment that fruit wagon came down the street, it’s entirely probable that the customer wasn’t even thinking about fruits.