C’mon now – get your mind out of the gutter. What I’m talking about in this article is why networking is not only socially rewarding, but it raises the personal brand of the networker. After all, would you rather buy insurance from the friend of your friend or from someone you’d never laid eyes on before? For most people, the answer is obvious: a personal referral is preferred.
It’s easy enough to create a Facebook page and Twitter feed that promotes your business activities.