Five Ways To Improve Your Business Trip

Business travel should be more arcane than it is in the era of the web conference, but there are still circumstances where the old-fashioned version of Face Time, that is, actual time with a client or colleague face-to-face is preferable and necessary. There’s no real substitute for looking someone in the eye and the delivery of a firm handshake. Not yet, at least.

Traveling for business is time-consuming and expensive, though, so making the best use of that time is important. Here are five ideas that can improve the trip away from home.

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Think

An un-shared idea is doomed to obscurity. -Me

“Hey, wouldn’t it be cool if hamsters had wings?” Perhaps not all ideas are worthy of being inducted into the Hall Of Great Things Thunk Up By Humans, like hamsters with wings.

Incorporate Yourself On The Cheap

Many small businesses start out as a part-time gig. Some stay that way and others expand into full-time enterprises. Many small businesses start life as sole proprietorships, meaning that the owner or owners are the company. A common oversight for the start-up involves failing to take advantage of the legal protections available for the owner(s) in the case of adverse liability-oriented action, like a lawsuit, against the company.

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Communicating Hard Truths

“The first quality for a commander-in-chief is a cool head to receive a correct impression of things. He should not allow himself to be confused by either good or bad news.” – Napolean Bonaparte

“One should always play fairly when one has the winning cards.” – Oscar Wilde

One of the most important skills needed to effectively run any size of organisation, but especially a small- to mid-sized company, is the ability to communicate effectively. It’s not enough to be able to pen a pithy memo or to simply lay down the law.

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For The Record

No matter how above-board you feel your organization is, there will come a time when some government agency will be interested in taking a cold, hard look at what you’ve been doing. That’s their job and they do it well. Your job is to support what you’ve summarised to those agencies with solid, organised documentation. Should you keep every, single receipt, then, for every lunch and box of pens?

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Friends With Benefits

C’mon now – get your mind out of the gutter. What I’m talking about in this article is why networking is not only socially rewarding, but it raises the personal brand of the networker. After all, would you rather buy insurance from the friend of your friend or from someone you’d never laid eyes on before? For most people, the answer is obvious: a personal referral is preferred.

It’s easy enough to create a Facebook page and Twitter feed that promotes your business activities.

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Promoting Your Business

There’s nothing new about getting your future clients or customers to notice that you or your company exist. If you sold fruit from a cart a hundred or so-odd years ago, you’d be rolling it down that street, shouting something like “Fruit! Fresh! Fruit!”.

The benefit of fruit to that particular customer was that it was, well, fruit: tasty, juicy, sweet. Until the moment that fruit wagon came down the street, it’s entirely probable that the customer wasn’t even thinking about fruits.

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